Loves change! Therefore, at Purple, he focuses on Change Management, User Adoption and Communications. Innovating in the field of behavioral change and technological developments is what he excels in.

Ivo makes time-bound plans on how an organization can successfully go through a change. People, culture, behavior, technology, resources, knowledge and challenges: all of those are fitted in, as long as it brings innovation. Because creating a great experience for our customers is his mission.